Media and Management
Koç University, Department of Media and Visual Arts, Media and Management Certificate (MMC) offers students from different academic backgrounds to gain experience in media and communications management. The MMC certificate will provide students coming from diverse backgrounds with an overview of media and marketing management, media planning, advertising, public relations, human resources management.
For further information about the Media and Management Certificate Program , please contact Certificate Coordinator Lemi Baruh firstname.lastname@example.org
All undergraduate students with good academic standing are eligible to apply for admission to the certificate program. Students who complete three required courses and two elective courses out of the eleven courses listed below will be awarded the MMC.
Any of the courses below may be substituted for other equivalent courses upon authorization by the Faculty Council of the department offering that course. Courses completed prior to the application to the certificate program will be counted towards the requirements, if they are among the specified courses. A student can fulfill part of the requirements of the MMC by taking an “Independent Study” on a relevant topic from one of the participating departments in lieu of a required course with the prior consent of the MMC and the independent study instructor.
The average grade from the five courses must be at least 2.50. A student failing to meet this grade requirement is not qualified to receive the certificate. A certificate will be presented to the student completing the certification requirements along with the Bachelor’s degree at the time of graduation from the University.
MKTG 201 Marketing Management
MAVA 221 Media Industries and Cultural Production
MAVA 418 Media Planning
Elective Courses (two of the following courses)
MAVA 307 Media Research Methods
PSYC 335 Consumer Behavior
MAVA 301 Marketing Research
MAVA 303 Advertising and Promotion
MAVA 316 Public Relations
MAVA 342 Introduction to Organizational Behavior
MAVA 402 Marketing Strategy
MAVA 404 Culture Heritage Management I
MAVA 405 Culture Heritage Management II
MAVA 441 Human Resource Management
MAVA 443 Communication Campaigns