Courses

MAVA 102 / INTRODUCTION TO MEDIA AND COMMUNICATIONS

Introductory overview of contemporary mass media systems and an examination of the various factors -historical, economic, political, and cultural- that have shaped their development. Components of culture industries such as the Internet, radio, television, cinema, newspapers and journalism, advertising, and public relations. Investigation of theories and research related to media effects.
Credits: 3

MAVA 104 / BASIC DESIGN

Foundations of visual language. Introduction to the principles and elements of design. Control of line, shape, space, texture, color, composition and sequence to convey a message. Strategic exercises to channel design to an interdisciplinary level. Studio practice, theory, critique, exhibition.
Credits: 4

MAVA 121 / INTRODUCTION TO THE HISTORY OF ART AND VISUAL CULTURE

Broad introduction to the study of visual expression in different world cultures and time periods. Case studies about specific works of art are used to instruct students about the different ways that art historical theory can be applied to the analysis of a work of art/architecture. Research and academic writing skills are a key component.
Credits: 3

MAVA 130 / INTRODUCTION TO PROGRAMMING (JAVA)

This course is a general introduction to programming using the Java programming language. It emphasizes the structured programming language aspects of Java and de-emphasizes its object-oriented aspects. The latter are covered only to the extent that enables students to use standard Java libraries for common tasks. Students who complete this course successfully should gain a solid foundation in algorithmic thinking and structured programming, and should be able to perform basic, common computational tasks easily and efficiently.
Credits: 3

MAVA 203 / BASIC DRAWING

Studio practice in classical and contemporary drawing. Learning to look and sketch. Convey the illusion of light, depth and texture on paper. Building skills for composition, expression and abstraction. Experimenting with various materials.
Credits: 3

MAVA 204 / SOCIAL PSYCHOLOGY

The individual as a member of social groups and social psychological perspectives on issues such as aggression and violence, bystander intervention, obedience, conformity, attitudes, prejudice, and attribution.
Credits: 3
Prerequisite: PSYC. 100 or consent of the instructor

MAVA 205 / CREATIVE THINKING IN DESIGN

Introduction to visual communication design in an interactive media environment: visualizing a catchword, visualizing actions referring to interface design, making a visual design by creating clever remark between object and a concept, creating interest on a point using non-textual visual metaphors, visualizing the relation between linear and non-linear structures.
Credits: 3
Prerequisite: MAVA. 104 or consent of the instructor

MAVA 206 / WRITING FOR MEDIA

Intensive writing practice for a variety of media formats. Different conventions of writing for print media, radio, and television. Class structure, assignments, and timed writing exercises are designed to simulate a working media environment.
Credits: 3

MAVA 207 / VISUAL DESIGN

Graphic design and image editing skills through the use of creative software. Use of design principles and techniques as well as visual and graphic design software.
Credits: 3

MAVA 208 / VIDEO BASICS

Fundamentals of digital video camera skills such as framing and exposure as well as guidelines of non-linear digital editing, such as montage, parallel editing, transitions, editing to sound and exporting for various platforms. Multiple hands on exercises with camera and final short video production.
Credits: 3

MAVA 209 / ADVANCED TOPICS IN BASIC DESIGN

Foundations of two, three and four dimensional design. Interdisciplinary approach in visualising ideas. Interaction of text and image, color and sound, form and content, harmony and chaos, time and movement. Experiments on artistic research, conceptualizing, collaboration, presentation. Use of traditional and new materials.
Credits: 3
Prerequisite: MAVA. 104 or consent of the instructor

MAVA 210 / PHOTOGRAPHY BASICS

Brief history of photography from 1839 to the present. Fundamentals of photography from conventional to digital. Methods of image capturing by using correct exposure, lighting and composition techniques. Basic photographic variables such as; aperture, shutter speed and ISO. Introduction to the photographic equipment, materials, processes and philosophy. Ways of seeing are discussed throughout the course.
Credits: 3

MAVA 212 / AESTHETICS

Survey of literary and critical traditions outlining the representation and contemplation of aesthetics. Study and application of a variety of critical methods for understanding and evaluating aesthetic criteria (specifically to media such as film, television, advertising etc.).
Credits: 3

MAVA 213 / FILM ANALYSIS

Introduction to film and its three pillars: storytelling, mise-en-scene, and cinematography. Full analysis of new texts, such as shot, scene or sequence.
Credits: 3

MAVA 220 / INTERACTIVE WEB DESIGN

Study of techniques and technologies on designing presentations for the Internet. Creating interactive web content. Designing web graphics and animations.
Credits: 3

MAVA 221 / INDUSTRIES AND CULTURAL PRODUCTION

How do the contemporary media industries work? How are media companies managed and how does this affect the stock of cultural materials available? How can an analysis of the ?business of entertainment? enable a greater understanding of contemporary media aesthetics and culture? In-depth investigation of the film and animation, broadcasting (television and radio), video gaming, online content production, publishing (newspapers, books, and magazines) industries.
Credits: 3

MAVA 223 / CONTEMPORARY ART I

An introduction to the appreciation of and critical debates around the contemporary arts. Engagement with work from artists working in a broad range of media within various settings - galleries, museums, public spaces, and other non-traditional exhibition venues.
Credits: 3

MAVA 224 / CONTEMPORARY ART II

Study of the production of contemporary art via creative exercises. Rather than the creation of individual drawings, paintings, or sculpture, the students begin with a concept. Working with the concept with preferred media. Consideration of the presentation of the art work in terms of placement, framing, lighting or sound. End of term exhibition.
Credits: 3
Prerequisite: MAVA. 223 or consent of the instructor

MAVA 301 / MARKETING RESEARCH

Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.
Credits: 3
Prerequisite: (MKTG. 201 and MATH. 201) or consent of the instructor

MAVA 303 / ADVERTISING AND PROMOTION

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.
Credits: 3
Prerequisite: MKTG. 201 or consent of the instructor

MAVA 305 / FILM THEORY

Major concepts and theories related to film and cinema; formal aspects of film that constitute the ?language? of the medium (i.e., narrative, cinematography, mise-en-scene, editing, sound); and history of filmmaking. Analysis of social, political and cultural contexts for different styles. Issues in film theory (e.g., auteurism), the political economy of the film industry, and discussion of conditions under which films are produced.
Credits: 3

MAVA 307 / MEDIA RESEARCH METHODS

A basic introduction to research methods in media and communications including surveys, experiments, and content analysis. Review of literature, identification of basic concepts, problems, responsibilities, and research ethics; procedures and basic techniques of data analysis. Television ratings, public opinion polls, and other methods for measuring audience feedback.
Credits: 3

MAVA 309 / DRAWING FOR NEW MEDIA

Introduction to drawing techniques for new media applications: Understanding vector based drawing, meaning and visual perception, instructional graphics, way finding visuals, icon based illustrations, constraints for web and mobile applications, styles.
Credits: 3

MAVA 310 / WEB PROGRAMMING

HTM's basic components and HTML 5, dynamic HTML, CSS writing, introduction to XML and its technologies, JavaScript programming, basics of using ActionScripts and principles of designing a web page.
Credits: 3
Prerequisite: MAVA. 220 or consent of the instructor

MAVA 311 / FILM AND VIDEO PRODUCTION

Basic concepts of time-based visual media with an emphasis on the perception and experience of moving images, kinesics, and the structure and aesthetics of cinematic language. Use of camera and audio-recording devices.
Credits: 3

MAVA 312 / MEDIA ETHICS

Ethical norms, laws and policies governing communication and media sectors. Free speech, restraints on newsgathering and dissemination, libel, invasion of privacy, copyright regulations, regulation of broadcast and nonbroadcast electronic media, visual ethics, advertising ethics, and current socio-legal issues unique to online communication.
Credits: 3

MAVA 313 / HISTORY OF PHOTOGRAPHY

History of photography from its invention in 1839 to the present. Exploration of the medium?s identities as an art form and as a document that records and communicates. Looking at a wide range of photographs from 1839 on to follow technological development and trace key themes, including the portrait, the landscape and the object. A critical understanding of major themes that have underscores the development of photography. Format: slide lecture and discussion.
Credits: 3

MAVA 315 / SOCIOLOGY OF CULTURE

Introduces students to the sociological study of culture. The course surveys major theoretical and research approaches, central themes and areas of study in the field. The aim of the course is to provide students with the theoretical and methodological tools to understand and analyze debates in the social and institutional organization of contemporary culture, cultural globalization, and popular culture.
Credits: 3

MAVA 316 / PUBLIC RELATIONS

The process, strategy, and tactics involved in public relations. Implementation of actions for different dimensions of public relations such as issue management, image making, community and media relations, crisis management, event management, sponsorship, and lobbying. Practical training for writing speeches and news releases etc.
Credits: 3

MAVA 318 / ART DIRECTION AND MANAGEMENT

Introduction to the management of the creative industry in public, private and non-profit sectors. An overview of international art markets and cultural organizations. Understanding of current art trends and emerging art centers. Art financing, budgeting, resource development, publicity, networking, internationalization, project management, ethics and law, education.
Credits: 3

MAVA 320 / DESIGN HISTORY

A survey on the significant developments and movements in the history of modern design from the late 19th century to the present day. Examination of the relationship between design and social, technological, commercial and aesthetical contexts. Analysis of a collection of designed ‘objects’ from design related disciplines including architecture, interior design, graphic design and product design in terms of design history.
Credits: 3

MAVA 321 / 2D ANIMATION

Working with the fundamental concepts and techniques of 2D animation. Character design, computer based 2D animation production and animation production techniques such as stop-motion will be studied in the workshop format.
Credits: 3

MAVA 323 / PHOTOGRAPHY STUDIO

Comprises creativity in all phases of photographic activity developing a project, shooting, editing, sequencing and output. Exploration and expression of personal creativity through new projects, learning, and implementing imagination in applying new knowledge. Involves a comprehensive analysis of a variety of concepts, processes and influences upon which the student can draw to develop their photographic sensibilities of creative subjective self-expression. Development of a new/different sense of visualization. Making images; interesting and influential in their own right, rather than merely "take pictures". Additionally, gaining historical and contemporary knowledge and appreciation of photography as a medium for artistic expression.
Credits: 3
Prerequisite: MAVA. 210 and consent of the instructor

MAVA 324 / CINEMATOGRAPHY AND EDITING

Hands-on experience in camera use, lighting, working with crews, composition, video and audio editing. Practical knowledge of techniques of non-linear editing, live action video, special effects, and camera movements and cinematic points of view.
Credits: 3
Prerequisite: (MAVA. 311 and MAVA. 213) or consent of the instructor

MAVA 325 / VISUAL DESIGN STUDIO

Developing visual design thinking strategies; use of creative software. Communicating visual concepts, ideas, and information and selecting and applying visual design conventions and procedures to make visual design artworks. Process of creating, analyzing and evaluating graphic design solutions.
Credits: 3
Prerequisite: MAVA. 207

MAVA 326 / DOCUMENTARY AND NONFICTION

A survey of the history of documentary film and other nonfiction genres from the beginnings of film to the present. Basic theoretical concepts, practical issues and ethical considerations relevant to filmmakers working in the documentary form. Group projects involving the production of a short documentary.
Credits: 3
Prerequisite: MAVA. 311 or consent of the instructor

MAVA 327 / TYPOGRAPHY

Presentation of typographic structures, methodology and terminology. Introduction to the language of type as a tool of visual presentation. Strong working and applied knowledge of typography as an element of graphic design.
Credits: 3
Prerequisite: (MAVA. 104 and MAVA. 207) or consent of the instructor

MAVA 328 / ADVANCED TYPOGRAPHY

Development of advanced skills in typography, such as motion typography. Visualizing complex information for different messages. Demonstrate how typography and other forms of visuals can be combined to help shape communication.
Credits: 3
Prerequisite: MAVA. 327 or consent of the instructor

MAVA 330 / AMERICAN CINEMA

The relationship between American cinema and the history, politics and culture it invokes. Each film will be followed by a discussion of its relevance within a larger topic, genre, or historical moment.
Credits: 3

MAVA 331 / WORLD CINEMA

An introductory examination of the achievements of internationally renowned directors, important film movements and national film cultures. Interdisciplinary study and reflection on contributions made to political, cultural and aesthetic debates.
Credits: 3

MAVA 332 / SCRIPT WRITING

Intensive study of screenplay writing for feature length films, short films, television programs. Screenplay structure and screenwriting, including a workshop of student pitches, treatments, screenplays and synopses.
Credits: 3
Prerequisite: MAVA. 206 or consent of the instructor

MAVA 334 / GENDER AND VISUAL CULTURE

This course examines how gender has been a major factor in shaping our approaches and interpretations of visual culture in the past and present societies. It examines a variety of subjects in visual culture which intersect with gender.
Credits: 3

MAVA 335 / EUROPEAN CINEMA

European cinema from approximately 1960 to the present. Differences in style and context of European Films, American Films and among national cinemas. British Social Realism movement and the western European Renaissance films of Fellini, Bergman, Bertolucci and Antonioni; the European identity through films.
Credits: 3

MAVA 337 / INTRODUCTION TO PROGRAMMING FOR DESIGN

Introduction to programming languages such as Java AWT, Swing, .Net that are utilized to create interfaces. Creating applications using programming libraries. The course will focus on utilization of hardware that supports audio, video, gesture, text and drawing. The course will also focus on the basic processing of data derived from such hardware.
Credits: 3

MAVA 340 / THE ART OF THE BOOK

Overview of imaginative book forms, binding options and creative page design. Establishing connections between text and image, form and content. Consideration of the book as an object, multiple, and metaphor. Topics include format, movement, story telling, graphic layout, sequence. Use of archives, photos, and other research to create a book.
Credits: 3
Prerequisite: MAVA. 104 or consent of the instructor

MAVA 342 / INTRODUCTION TO ORGANIZATIONAL BEHAVIOR

This course is designed to provide students with an understanding of the behavior of individuals and groups in organizations. Students will identify and develop the skills needed to make an effective contribution to organization, to manage others, and to maintain a high quality of work life. Topics covered include: motivation, communication, conflict negotiation, group dynamics, leadership, organizational & job design, and change management
Credits: 3
Prerequisite: PSYC. 100 or consent of the instructor

MAVA 344 / DESIGN BY TURKISH ARTS

Study of Turkish Arts through production with traditional art forms. Utilization of Turkish ceramics, carpets, textiles, miniatures, papercutting, book illustrations as well as folkloric and cultural themes for the design project. Making connections between Turkish culture and another culture. Innovative approach to perceive and interpret Turkish cultural heritage through interdisciplinary media.
Credits: 3
Prerequisite: MAVA. 104 or consent of the instructor

MAVA 350 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 351 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 352 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 353 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 354 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 355 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 356 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 357 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 358 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 359 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 360 / POLITICAL ECONOMY OF COMMUNICATION AND INFORMATION


Credits: 3
Prerequisite: ((SOCI. 100 or SOCI. 101 or SOCI. 102 or SOCI. 103) and (SOCI. 201 or SOCI. 202 or SOCI. 204 or SOCI. 206 or SOCI. 208)) or consent of the instructor

MAVA 390 / INDEPENDENT STUDY I

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
Credits: 3

MAVA 395 / INDEPENDENT STUDY

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
Credits: 1.5

MAVA 402 / MARKETING STRATEGY

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.
Credits: 3
Prerequisite: MKTG. 201 or consent of the instructor

MAVA 404 / CULTURE HERITAGE MANAGEMENT I

Conservation, interpretation, communication and management of all archaeological and historical resources that are regarded as cultural heritage. Theoretical and methodological approaches, social and political factors, which shape our understanding and management of the cultural heritage. Examination of local and global, international and national institutions which deal with cultural heritage, the relevant legislation and conventions that impact the management of these resources.
Credits: 3

MAVA 405 / CULTURE HERITAGE MANAGEMENT II

Continuation of ACAH 404. Examination of case studies and specialized topics.
Credits: 3

MAVA 406 / SOCIOLOGY OF COMMUNICATİON AND INFORMATION

Examination of the sociology of the communicator, audience, content, effects, flow and diffusion research, and communication as a social process. The role of communication and information technology, relations between economics, technology, power, & culture.
Credits: 3

MAVA 411 / POLITICAL COMMUNICATIONS

Introduction to the field of political communication, conceptual approaches to analyzing communication in various forms, including advertising, speech making, election campaigns, and candidates' and office-holders' uses of news. Interplay between mass media and politics.
Credits: 3

MAVA 412 / Video Game Studies

Reviews the field of digital game studies and historically situates the emergence of video games as a medium. Explores the theoretical landscape of contemporary game studies; focuses on topics such as video game theory, political economy and space, video game labor, race, gender, sexuality, design and software, globalisation, pedagogy, resistance, aesthetics, and research methods.
Credits: 3

MAVA 414 / FILM CRITICISM

Introductory course on the role and function of the film critic; core principles of film criticism including film theories and approaches; social and political implications of film. Developing skills to write insightful reviews of a specific film. Demonstrate an understanding of the socio-political implications of film-making.
Credits: 3
Prerequisite: MAVA. 305 or consent of the instructor

MAVA 416 / Children’s Books

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.
Credits: 3

MAVA 418 / MEDIA PLANNING

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.
Credits: 3

MAVA 420 / ATTITUDES, PERSUASION AND SOCIAL INFLUENCE

The purpose of this course is to survey research and theorizing on the psychology of attitudes and persuasion. The course will explore issues such as attitude formation and change; the structure, function, strength and measurement of attitudes; principles of persuasion and social influence; resistance and susceptibility to persuasion; designing persuasive communications for behavior change interventions. Applications in consumer, health, and political psychology are reviewed throughout the course.
Credits: 3

MAVA 422 / INTERACTION DESIGN PRINCIPLES

Introduction to developing creative ideas for interaction design. Interaction Design Principles and breaking the rules in the principles. Re-reading of designs developed by ancient cultures for interpretation in interactive design. Design analysis within evolving technologies. Utilization of a workshop format: the description of the task, video-sketches presentation, individual and group practice and critique, collective overall evaluation.
Credits: 3
Prerequisite: (MAVA. 207 and MAVA. 203 and MAVA. 210) or consent of the instructor

MAVA 423 / 3D ANIMATION

Focus on the practice, theory, and history of animation. 2D and 3D computer animation. Use of computer based editing, production via 2D and 3D animation tools. Applications for 3D web animation and web design.
Credits: 3

MAVA 424 / GAME DESIGN

Design fundamentals of video and computer games. Practical aspects of game development. Study the components of game design process. History and type of computer games, gameplay mechanics and challenges.
Credits: 3

MAVA 430 / MEDIA AND IDENTITY

Images of race, ethicity and gender in media and particularly the ways in which gender, ethnicity and race are constructed and represented in different communication contexts, the reproduction of prejudice and discrimination, media policy, structural factors associated with inequalities regarding access to media, and information, communication and media policy.
Credits: 3

MAVA 432 / ILLUSTRATION

Contemporary issues in relation to drawing and illustration: creation of an image, sequential visual narrative, content. Utilizing drawing, printmaking, metaphor and visual thinking. Production via digital and traditional media.
Credits: 3

MAVA 433 / DIRECTING

General principles of directing through theoretical discussions and applied production projects throughout the semester. Staging and directing, creating storyboards and mise-en-scene
Credits: 3
Prerequisite: MAVA. 311 or consent of the instructor

MAVA 434 / Interactive Information Design

Fundamentals of architecture and representation of information. The journey from data to information with regards to relation, grouping, hierarchy as well as the mental information processing. Forming, representing and visualizing the information for different types of media. Case studies such as instructional design, time-series, spatio-temporal data, comparison, big data. Exploration of tangible, gestural, device based interaction with the information.
Credits: 3

MAVA 441 / HUMAN RESOURCE MANAGEMENT

Basic functions of Human Resource Management from a generalist perspective for all managers; job design, recruitment, selection, training and career development, compensation and benefits, performance appraisal and discipline in organizations; current developments in HRM abroad and in Turkey.
Credits: 3
Prerequisite: PSYC. 100 or consent of the instructor

MAVA 443 / COMMUNICATION CAMPAIGNS

Theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Principles of planning and evaluation relevant to several kinds of campaigns. Campaign goals, strategies, and creative tactics; research design and implementation, audience segmentation. Analysis of campaign-related data sources.
Credits: 3

MAVA 444 / MEDIA AND VISUAL ARTS PROJECT

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).
Credits: 3

MAVA 445 / NEW MEDIA AND SOCIETY

The social, political, and technological dynamics of new media. Relationship between media technologies and society. Investigation of how new media frame our experience of the world and social relations. Examination of topics such as interactivity, convergence, democracy and the internet, privacy, surveillance, intellectual property and cyber identity.
Credits: 3
Prerequisite: MAVA. 102 or consent of the instructor

MAVA 446 / GRADUATION PROJECT

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.
Credits: 3
Prerequistie: MAVA 444

MAVA 447 / USABILITY TESTING

Improvement of usability test skills analyzing each steps. Planning usability tests, specifying persona and user groups, preparing test materials, conducting test, compiling and analyzing data, and creating design guidelines.
Credits: 3

MAVA 451 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 452 / SELECTED TOPICS IN MAVA


Credits: 3

MAVA 490 / INDEPENDENT STUDY II

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
Credits: 3

MAVA 495 / INDEPENDENT STUDY

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
Credits: 1.5

MAVA 556 / SELECTED TOPICS IN DESIGN, TECHNOLOGY AND SOCIETY


Credits: 3

MAVA 557 / SELECTED TOPICS IN DESIGN, TECHNOLOGY AND SOCIETY


Credits: 3

MAVA 558 / SELECTED TOPICS IN DESIGN, TECHNOLOGY AND SOCIETY


Credits: 3

MAVA 559 / SELECTED TOPICS IN DESIGN, TECHNOLOGY AND SOCIETY


Credits: 3