MAVA 559
MAVA 556
MAVA 452
MAVA 446
Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.
MAVA 443
Theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Principles of planning and evaluation relevant to several kinds of campaigns. Campaign goals, strategies, and creative tactics; research design and implementation, audience segmentation. Analysis of campaign-related data sources.
MAVA 557
MAVA 490
Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
MAVA 447
Improvement of usability test skills analyzing each steps. Planning usability tests, specifying persona and user groups, preparing test materials, conducting test, compiling and analyzing data, and creating design guidelines.
MAVA 444
Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).
MAVA 440
Overview of experimental and traditional approaches in visual storytelling. Establishing connections between text and image, form and content across media. Analyzing images, transitions, subjectivity and aesthetics of selected narratives. Developing, selecting and editing visuals. Topics include visual narrative, graphic layout, storyboard, sequence, character and format.
MAVA 558
MAVA 495
Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.
MAVA 451
MAVA 445
The social, political, and technological dynamics of new media. Relationship between media technologies and society. Investigation of how new media frame our experience of the world and social relations. Examination of topics such as interactivity, convergence, democracy and the internet, privacy, surveillance, intellectual property and cyber identity.
MAVA 441
Basic functions of Human Resource Management from a generalist perspective for all managers; job design, recruitment, selection, training and career development, compensation and benefits, performance appraisal and discipline in organizations; current developments in HRM abroad and in Türkiye.